How can you get your clients to say YES? Learn the science behind successful sales with our guest, Cheri Tree, the genius behind the B.A.N.K. method of cracking personality codes and Founder of Codebreaker Technologies, LLC. Discover the amazing technology behind personality codes and how it can help you scale your business, polish your communication skills, and improve your relationships. So the next time you sit for a meeting, take it to the B.A.N.K! Listen until the end to find out how you can crack your personality code in 90 seconds or less!
“Sales is not a numbers game, it’s a people game.” -Cheri Tree
Highlights:
01:08 How to Get the “YES”
05:00 Reversing the Personality Science
07:05 Take it to the B.A.N.K
10:10 How to Reveal The Secret Code
16:51 Crack Your Personality Code
Resources:
Book
Freebies
- Discover Your True Personality Code in 90 Seconds or less- Crack My Code
Why do customers buy? Learn the science of buying behavior as Robin interviews @cheritree, the Founder of Codebreaker Technologies, LLC and creator of the B.A.N.K. method of cracking personality codes. #realtalk #podcast #personalitycodes #AI… Share on X
Quotes:
01:37 “Sales is not a numbers game, it’s a people game.” -Cheri Tree
03:22 “In order to get more YESes, you have to get more YeSes.” -Cheri Tree
05:28 “What makes one person say yes, makes another person say no.” -Cheri Tree
13:15 “We tend to speak to whatever code it is we are, and it doesn’t work for everyone in the room.” -Robin Edgar
Meet Cheri:
Cheri Tree is a best-selling author, professional keynote speaker, and world-renowned entrepreneur. She is the Founder, Chairman, and CEO of Codebreaker Technologies, LLC, with clients in more than 100 countries worldwide. She is the creator of the revolutionary B.A.N.K. methodology and Codebreaker’s Personality Coding Technology, designed to help business owners close more sales in less time and improve their communication skills and personal relationships. Cheri has spoken to hundreds of thousands of entrepreneurs and professionals globally at some of the top business conferences in the world. She has also been invited to speak at Harvard University, the University of California, Stanford, Google, and the United Nations.
In addition, Cheri has been featured in numerous international publications including Forbes.com and Entrepreneur.com, and has been nominated as “Innovator of the Year” and entrepreneur of the year because of the breakthroughs created from her Personality Coding Technology, including Codebreaker AI, the world’s first Artificial Intelligence powered by B.A.N.K.
Transcriptions:
Robin Edgar: Welcome back to Real Talk with Robin. I’m excited to have Miss Cheri Tree from Codebreaker Technology on with me today. I have been a big fan of Codebreaker Technology in the bank system for quite a few years now and do some training and use it within my personal and professional life. And I’m just really honored Cheri to have you here today to, you know, maybe introduce for people that haven’t heard of B.A.N.K. before, and why you started B.A.N.K. and just the whole kind of background behind it and then more about as we go on, how B.A.N.K. works, and how B.A.N.K. is changing the world, the communication in the world. So thank you for being here.
“Sales is not a numbers game, it’s a people game.” -Cheri Tree
Cheri Tree: Sure. I have a book, I’m the author of the book Why They Buy. And Why They Buy is based on the B.A.N.K. methodology, and B.A.N.K. is an acronym. And if you’re hearing about B.A.N.K. for the first time, it’s personality-based. Meaning it’s rooted in the principles of the four personality types, but with a very important twist that when applied to the sales and communication process creates extraordinary results. B.A.N.K. is also people focus because that’s the center of what we focus on. We always say sales is not a numbers game, it’s a people game. And that’s a really important distinction for people. B.A.N.K. is also profit-centered. So we want our business owners or entrepreneurs or sales professionals to be able to be more profitable to close more sales to create more Win-Win outcomes for their clients. And B.A.N.K. is also purpose-driven. Our mission as a company is to connect and empower humanity. And we do that we’re the world leader of personality coding technologies. So where I got my start, I started off as a financial advisor, probably that catches home for you a little bit. But I was not very successful in the beginning. In my first year, I made $700. [inaudible] full commission model, it was a terrible start for me, but I was passionate about helping people and chasing my dreams. And so the story starts where for five years, I invested into every training program I could find. I read a lot of great books. I had a lot of great mentors. I listened to audio programs, and I got better over a five-year period. I took my income from $700 to $72,000. But I didn’t feel successful, you know, I was consulting trying to tell people what to do with their money and it felt like I had none of my own to speak for. And it was at that point that I had a realization that what I was doing definitely seemed broken, it didn’t seem efficient. It felt like there had to be a better way than the traditional playing sales as a numbers game. And what so many people kept telling me was that in order to get more yeses, I had to get more no’s. And I woke up one day Robin. And I said that’s actually one of the dumbest things I’ve ever heard. Because the truth is, in order to get more yeses, you actually have to get more yeses. So I set out on a journey to find out how to get the Yes. And I basically found it through discovering personality science. And I can go a little bit deeper but this was real talk and I’m telling you my real story.
“In order to get more YESes, you have to get more YeSes.” -Cheri Tree
Robin Edgar: That’s awesome. Yeah. I think when I met you, about six years ago, saw you speak at a conference, I am a financial advisor. And when I heard you speak so eloquently and yet simplistically about what B.A.N.K. does, and how you just had to take that personality science and kind of twist it on its ear a little bit and make us look at it from the perspective of the person that we’re talking to and not about us. I thought my head was gonna explode. You know, I was like, oh, my goodness, if I would have had this, you know, 25 years ago, this would have been amazing, because that’s what as salespeople, you know, we’re always trying to figure out is why in the morning, I can be having a conversation with someone, and it’s like, we’re finishing each other sentences, and we’re really getting it and they’re buying and they’re opening an account. And in the afternoon, I would go into a meeting and I would be the same person with the same message. And it would be like, what just happened here. There was no connection. There was no vibe, there was nothing going on. And I think that’s a little bit of what you experienced and couldn’t figure out why you were saying the same things and doing the same things and getting different results was because we weren’t speaking the right language to the person sitting across from us.
“What makes one person say yes, makes another person say no.” -Cheri Tree
Cheri Tree: Exactly right. And that’s kind of where I went on the deep dive with personality sciences is I started realizing that people were different. And I was taking these different assessments like disc or MBTI, or the color code. And every assessment I talk more about who I was, but they never told me who my buyer was my customer, my prospect, my lead, and I remember thinking, you know, if this has been proven for 1000s of years, all the way back to Hippocrates, I wonder if what makes one person say yes, makes another person say no. And so that’s when I had the idea that said, you know, what if I reverse engineer the concept of personality science, and what if I built an assessment that was not about who I am? Because I know a point that my customer ever asked me, Wait, Cheri before you go any further, I just want to know your personality type. Like, no one ever did that. But I remember thinking should I know yours. And so as I basically reverse engineer the personality science, I built a construct based in what I call buyology, B-U-Y ology, which is the science of buying behavior. And that was different than all the other assessments that were based in psychology. At the end of the day, all I wanted to know was what makes my customers say Yes versus No. And then could I alter my communication style in a way that made sense for them. And when it made sense for them, the path to getting a yes was so much faster and so much more direct than literally in my first year, trying it as an experiment, I took my income from 72,000 over 500,000, a 7x increase. And the best part is I went from working 60 to 80 hours a week down the 20 to 30. So seven times the income 1/3 the time and I kept using it within three years, my income was over a million. And of course, the rest is history at that point. So that’s kind of the genesis of it.
Robin Edgar: So for those that don’t know, what does the acronym B.A.N.K. stand for? A lot of people are gonna think it’s obviously financial because that’s where our brain goes. But tell us a little bit about what that means.
Cheri Tree: Yeah. Well, it’s kind of a play on words. You know, our tagline is to take it to the bank, because when you use it, you actually become far more profitable, way more successful, and when you do take it to the bank. But B.A.N.K. is an acronym. And I have a little show and tell here. The B in B.A.N.K. stands for Blueprint. And that’s going to be someone who is very conservative inside the box risk-averse, and they have a very particular way of engaging with you. I use the color blue, they’re a little bit colder to approach. While the A in B.A.N.K. is very different. The A in B.A.N.K. this are your movers and shakers, and millionaire makers, they’re like red hot firecrackers, they act like they just drink Red Bull for breakfast. They love VIP treatment, think red color carpet, they’re totally outside the box. And a conversation with these two people must be completely different. Because if you speak to them in the same way, you’re definitely going to be turning one of them off. The N B.A.N.K. stands for Nurturing. These are the people who care a lot about people. They’re very heart-centered. I use the color yellow, they’re warm, like sunshine, they’re sweet, like honey, and they’ve got a heart of gold. They’re the ones that are neither inside or outside the box. They’re the ones that recycle the box. So these are the people that care more about making a difference than they do about making $1. And it’s very important that you understand the right way to speak with them. Because they make their buying decisions with their intuition. And the K in B.A.N.K., I use the color green. This one stands for Knowledge. These people love data, science, numbers, I think Microsoft Excel spreadsheet, their little logo is green, or in the movie, the matrix, that computer code that falls across the screen is green, super analytical. They’re the ones that engineer the box. And they make their buying decisions with their brains. So there’s a lot of different pieces, you know, the B-A-N-K, and what I discovered was that people weren’t just one of the four, they were actually a combination of all four. That’s what makes up your bank code. It’s the combination of the sequence. If you think of a bank code, like a PIN code, if you were to go put your debit card in the ATM machine, it would ask you for a four-digit PIN code, and you’ve got to enter it in the right sequence if you want money to come out. Well, your customers, your clients are the exact same way except you’ve got to communicate to them and their exact sequence of the bank code if you want the yes to come out. And that was a massive aha discovery.
Robin Edgar: The simplicity and uniqueness of this are how quickly within 60 seconds 60 to 90 seconds we have people crack their codes. It’s not a long-form assessment. It’s it doesn’t take a long time. Talk about how you use the cards and then, more importantly, even the AI artificial intelligence that you are now implementing in B.A.N.K. which I think takes this thing and skyrockets it to the next level. Because we’ve been able to, you know, introduce that artificial intelligence to just help people really better understand people much quicker.
Cheri Tree: Yeah. In the early days, I built these cards. Matter of fact, they started off as little three by five cards. And now they’re really cool plastic cards. But when I’m face to face with someone, I would hand them to them. And I’d say, listen, Robin, before we get started, do me a favor and take a look at these four cards, I just want you to sort them in order, top to bottom most likely to least like you, this is going to help me serve you better and save us both some time. And then I would shut up and watch what would happen. And the cool thing is, every single time I did it, the client took the cards, sorted them in order and handed them back, and basically revealed their bank code. And I thought, is it really that simple. And I found out the three main reasons people do it, their curiosity gets the best of them. The topic on the cards is about them, not you. And I use personality science actually speak all for bank codes in asking them to do this activity. For example, when I say take a look at the cards, I’m talking to the knowledge personality type, when I say sort them in order, I’m talking to the blueprint. When I say this is going to help me serve you better, I’m talking to the nurturing. And when I end it with and save us both some time, I’m talking to the action who’s like, Hurry up, chop, chop, get to the bottom line. So using the methodology, works 100% of the time, and when you have someone’s bank code, you have the Holy Grail, you can now communicate with them. So when you fast forward into the future, two years ago, we started creating the world’s first artificial intelligence called Codebreaker AI-powered by B.A.N.K. And this is such a fantastic artificial intelligence. First of all, it has something called artificial empathy built into it. Now, what’s artificial empathy, it doesn’t mean it’s fake empathy, or inauthentic. It just means that this is the first time in the world that we can teach an AI how to actually connect and understand that human being empathetically by understanding the bank codes. In other words, think of B.A.N.K. and Codebreaker AI as having emotional intelligence. And because of that, it’s a game-changer. I mean, we’ve got Codebreaker AI, we built an extension for LinkedIn where you can actually go to LinkedIn, pull up someone’s profile and if you’re a paid subscriber of our AI, you can click one single button, and it will analyze their profile, kick out their bank code, and then guide you on exactly how to engage with that person to create a win-win outcome. It’s revolutionary.
Robin Edgar: It is. And I’ve been using it and it is a game-changer. And it really makes me feel more confident. Once again, what we’re talking about here is how do we help people be more confident when they’re going into that meeting in that sales position into that interaction with people and for me, the biggest game-changer has been I work with a lot of couples, or if you’re in a board meeting, or you’re anywhere where there’s more than one person, it’s even more critical, because everyone’s sitting in that room is not the same code. And yet, we tend to speak to whatever code it is we are and you know, it doesn’t work for everyone in the room. And so that’s where the simplicity of passing the cards out with the people in person or using the online tool. So there’s an online tool that people can use if you’re not sitting across from them. And also artificial intelligence. It is revolutionary, what you’ve put together, Sherry, and I know you’re in over 100 countries, I think you just got back from Dubai, and you are spreading the bank word and the language of banks all over the world. Talk a little bit about that as we close up here.
“We tend to speak to whatever code it is we are, and it doesn’t work for everyone in the room.” -Robin Edgar
Cheri Tree: Yeah. You know, as I said, our mission is to connect and empower humanity. And it’s daunting like our goal is to crack the code of every single human in the world. And the reason is, we’ve seen so much positive results come out of it. You know, we originally had people come and take our courses to learn how to increase their sales and revenue. And then the output of it was we save their marriage or they said we made them a better parent or some cases prevented teenage suicide. I mean, we have churches using it for marriage ministry. I mean, the application of B.A.N.K. was impacting was every single human person and their communication with another human being. It’s basically the coolest development of emotional intelligence that I’ve ever seen at the end of the day. That’s basically what B.A.N.K. is. and so our mission–
Robin Edgar: Whenever we can enhance relationships, and improve communications, I agree with you. I just did some training last week. And I tell people, it’s about better relations with the people you work with, but I can 100 can’t guarantee you, it’s gonna, you know, impact and change your relationships with your spouse and your kids and everyone in your personal life too. So it’s a double whammy from the standpoint of just learning B.A.N.K., you can never unlearn it either. That’s always the thing I tell people is once you know a little bit about B.A.N.K., you can never unlearn it. And it kind of will haunt you a little bit if you don’t fully know how to implement it. Because when something doesn’t go the way it should go, you’re always thinking to yourself, I wonder if I would have like, cracked their code and knew their bank code, if you know that meeting or that conversation would have gone differently, which is really, really, that’s the overwhelming part that I think people have learned when they just know this much about B.A.N.K., which is what we’re telling them today.
Cheri Tree: Yeah. Absolutely. And so that’s kind of goes you know, we believe that B.A.N.K. is a language and kind of our philosophy is we live on a planet with close to 8 billion people and 6500 foreign languages spoken, but only one language has the power to connect all of humanity. And we call that language bank, the language of people or hashtag is one world one language. And I think the end of the day, that’s really what’s driving us in the marketplace is not just the ability to go drive revenue for people, but to build and strengthen relationships and to actually reconnect humanity. Because although we’re so connected from a technology perspective, I’ve never seen humanity more disconnected from a community perspective. And, you know, hopefully, this is something and I appreciate you bringing me on your show, Robin, so that we could let the world know that this exists and that there is something out there that can help them impact every single relationship dynamic they have from this moment forward.
Robin Edgar: So if they want to know more about B.A.N.K., what can they do? Where can they go right now?
Cheri Tree: Yeah. Well, I mean, we’re gonna invite everyone to crack their code, and you’re gonna give them a link, right? This is gonna allow each of your listeners and viewers to sample the product, go crack your code, figure out what your best code is, we’ve made it completely free for you, you’re going to get your own quick little 90 seconds assessment, you’ll get your own report about that. And then if you want to know more, of course, I recommend you pick up a copy of my book, Why They Buy, and you can grab that on whytheybuy.com. But the idea is, there’s a lot more than you can get access to. We’ve got incredible tools, training, and technologies to really be able to assist you. And Robin, you can share any of those links you want with your viewers, and we’ll be happy to serve them.
Robin Edgar: Yep. If they go to crackmycode.com/Keystone, they’re going to be able to crack as many codes as they want. Also reach out to me and all of that information will be in the podcast link. Thank you so much, Cheri for being here. From the bottom of my heart, I appreciate the time, I know you’re really really busy but this does have the power to change the world. It’s changed all of the relationships in my life already. And I just want to make sure that we are spreading the word as far and wide as we can about the power of B.A.N.K. and helping everybody on the planet. So thank you so much for being here today.
Cheri Tree: You’re welcome, Robin. It’s an honor and good luck to you. And as always take it to the B.A.N.K.
Robin Edgar: All right. Thanks, Cheri. Bye.
